Between 2004 and 2007 I worked in various consultancy roles employing an array of qualitative methods including interviews, participant-observation, and media analysis, to identify large-scale social trends in New Zealand society, and to understand and enhance organizational culture within sporting institutions.

Despite a brief hiatus from consulting due to publishing commitments, I am again eager to work with organizations or companies seeking more indepth understandings of youth culture, gender and sport, young women and sport, youth, lifestyle and consumption choices, youth and the media, extreme sports (particularly board sports),  the inclusion of action sports into the Olympic Games, or action sport-related travel and tourism.

Dr. Holly Thorpe

As a consultant, I bring academic rigor to any project, and can work with companies or organizations to help them better understand some of the complex social, cultural, political or economic processes operating within a sport, leisure or social context, as well as identify social problems and possible strategies for change. I am also available to give guest lectures, presentations or seminars to groups requiring further information on any of the aforementioned topics.

Please don’t hesitate to contact me with any questions or coments, or to discuss possible consultancy projects.


New Zealand Snowboard Instructors Association (written report based on observations during a four-day training clinic and interviews with staff for improving the efficiency of the organization and enhancing gender equity).


The Providence Report (An Auckland based research company—co-owned by Sandy Callister, Jude Hooson, and Sandy Burgham—providing thorough market intelligence for other companies and organizations interested in strategic planning).

Hula-Haka (an exploration into the mixing and movement of Pacific Island and Maori cultures in contemporary New Zealand society). Commissioning agent: The Providence Report.

Kiwi Asia (a socio-cultural analysis of the rapidly growing Asian population in New Zealand society). Commissioning agent: The Providence Report.

Tomorrow’s Woman (an investigation into the roles of women in contemporary New Zealand society). Commissioning agent: The Providence Report.